Scientific works of KubSTUIssues → № 7, 2020/November

Table of contents for # 7, 2020/November

Technical Science

Methods of performing geodetic center work with the Leica electronic total station in modern geodesy

K.V. Baranova, G.T. Akopyan, B.A. Khakhuk, O.S. Zabroda
Annotation

In modern construction, center work is one of the most popular services. A wide range of activities carried out in strict accordance with the project documentation is meant by the layout works. With the development of geodetic equipment, this type of work is carried out as quickly and efficiently as possible. Leica electronic total stations allow you to determine the location of a site on the ground without additional calculations, using the software installed in it. In this paper, we consider the functionality of Leica electronic total stations when performing center work using the polar method, the perpendicular method, and the rectangular coordinate method.

Keywords: center work, electronic total stations, polar method, perpendicular method, rectangular coordinate method.
844 kB

Analysis of practical experience in preparation of technical plans

A.V. Osennyaya, A.A. Malyovanaya, S.V. Samarin, D.A. Bespyatchuk, A.A. Kolomytsev
Annotation

The simplicity and transparency of the procedure of state cadastral registration and registration of rights to real estate objects is an indicator of the effectiveness of state management of real estate in any country, including the Russian Federation. At the state cadastral registration of real estate, a significant part of the documents submitted together with the application are a boundary plan, a technical plan or a survey report. According to statistics, the cadastral engineer most often faces the preparation of technical plans, the quality of which depends on the entire procedure of state cadastral registration in general. In this study, the reasons for the suspension of the state cadastral registration of real estate related to the preparation of technical plans are identified and analyzed. It is proposed to divide all the reasons for suspension into 3 groups: typical errors of cadastral engineers, individual precedents and illegal reasons for suspension. The article also provides recommendations for reducing the number of suspensions of cadastral registration related to the preparation of technical plans for real estate objects.

Keywords: cadastral registration, real estate object, cadastral engineer, technical plan, rights registration authority.
822 kB

Research of honey bees and its life product – honey

V.V. Litvyak, S.N. Shahab, Yu.F. Roslyakov
Annotation

A study of the honey bee and the product of its vital activity – honey was carried out. The morphological analysis carried out (scanning electron micrographs) indicates that the structure of the bee is maximally adapted to the peculiarities of its vital activity (collection of pollen and nectar from plant flowers, the formation of honey, the construction of wax honeycombs, reproduction, respiration, active movement, protection of offspring, etc.). An important product of the honeybee’s life is honey, which is rich in carbohydrates, organic acids, vitamins, macro- and microelements and other biologically active substances. Natural bee honey should always contain about 2% pollen. Moreover, if 50% or more of these 2% (of the total amount) of pollen belongs to a particular type of plant, then this honey is usually called according to this type of plant (for example, linden, buckwheat, acacia, etc.). In order to elucidate the possible formation of complexes between melanoidin and heavy metal atoms (Sr, Hg, and Cs), their quantum-chemical modeling was carried out by the non-empirical B3LYP method, and the changes in the Gibbs free energy (ΔG298) of the complexes under study were calculated. A decrease in ΔG298 and an increase in the thermodynamic stability of the complexes compared with melanoidin were observed. The complex formed between melanoidin and the Hg atom has the lowest ΔG298. The antioxidant properties of melanoidin and its complexes with Sr, Hg and Cs atoms have been studied. It has been established that the Melanoidin + Hg complex is the strongest antioxidant in comparison with Melanoidin and its complexes: Melanoidin + Sr, Melanoidin + Cs.

Keywords: honey bee, bee honey, pollen, chemical composition, computer modeling, antioxidant properties.
3 MB

Road accidents with participation of children

D.Yu. Lotnikova, V.V. Nagornyy
Annotation

The article discusses the problems and prospects of the main problems of road safety in the city of Krasnodar in 2020. The problem of road safety is one of the most important and urgent at present. The number of vehicles is increasing, their speed characteristics are increasing, the traffic intensity on the roads is increasing, and the number of road accidents involving the death of people, including children, is multiplying.

Keywords: traffic accident, child injuries, safety.
656 kB

The movement of freight transport on the example of Krasnodar

D.Yu. Lotnikova, V.V. Nagornyy
Annotation

Optimize the existing ones and additionally develop regulations for the movement of freight transport, which will reduce the noise level, the amount of exhaust gases and the safety of roads in Krasnodar. Increase the capacity of the streets and reduce the number of road accidents.

Keywords: road traffic accident, freight transport, traffic safety, noise level.
536 kB

The main road safety problems in the city of Krasnodar in 2020

D.Yu. Lotnikova, V.V. Nagornyy
Annotation

The article examines the problems and prospects of the main road safety problems in the city of Krasnodar for 2020. The article discusses ways to solve uninterrupted traffic in the city of Krasnodar and Krasnodar Territory. The problem of uninterrupted traffic flow is the most urgent today. The city authorities pay special attention to this problem: they lay the city budget, attract regional investments, attract and engage specialists in this industry, develop new improved city infrastructure projects, taking into account the mistakes of past experience and the development prospects of the city of Krasnodar and Krasnodar Territory as a whole until 2040.

Keywords: transport interchanges, transport infrastructure, safety, road network.
782 kB

Analysis of the current state and prospects for development of the Yanemdeyskoye oil field

A.I. Kovalev, O.V. Savenok
Annotation

The article analyzes the current state of development of the Yanemdeyskoye oil field. The state of the well stock is considered. It is shown that the well stock is characterized by a fairly high operating factor, which varies from 0,799 to 0,998 during 2017. The oil and liquid production, as well as the oil and liquid production rates are given. The water injection and the injectivity of the injection wells are described. It is shown that the waterflooding system is currently at the stage of formation. As of September 1, 2017, the number of injection wells is 2. The dynamics of changes in reservoir pressure in production wells indicates that the existing tectonic faults are local in nature and are not completely screening. The energy state of the reservoir allows a significant part of production wells to be operated in a flowing mode with a high operating ratio. The implementation of such a mode of reservoir exploitation does not lead to negative consequences for the oil recovery factor. On the contrary, the most favorable displacement characteristic is provided with a more even production of reserves.

Keywords: analysis of field development; the state of the well stock; oil and liquid production; oil and liquid production rate; water cut of well production; water injection and injectivity of injection wells; reservoir pressures.
1 MB

Socio-economic, Social and Humanitarian Sciences

Modern foreign language academic process in terms of a technical university

O.N. Likhacheva
Annotation

Modern realties imply demand of high quality specialists of engineering sphere with the knowledge of a foreign language, especially English. In this context technical universities should satisfy the demand of the society and the growing requirement of specialists of the above-mentioned sphere. Gradually the foreign language must become the profile discipline in curricular of this high school segment, and as a result we offer a number of recommendations taking into consideration the specialties of a technical university facilitating the realization of these conditions.

Keywords: a foreign language communicative competence, demand, technical university, personal approach, activity approach, projective method, types of speech activity, development, efficiency.
415 kB

Modeling of pedagogical interraction participants’ activity at a modern stage at a technical university

O.N. Likhacheva, D.E. Bedenko
Annotation

Modeling of a pedagogical process in the university is an actual task at a modern stage, especially in the aspect of a foreign language which causes certain difficulties of students of technical directions. In their opinion it is a non-profile subject and they ignore it. Meanwhile the demand of English-speaking engineers grows every day and causes changes to this subject. This article deals with the participants of the pedagogical interaction, their activities are corrected, a number of recommendations for a good result are suggested.

Keywords: teaching, pedagogical model, components, motivation, interaction, foreign language communicative competence, democratic, liberal, authoritative.
368 kB

Demanded methods of teaching a foreign language in a modern technical university

O.N. Likhacheva, D.E. Bedenko
Annotation

There is a strong necessity in a technical university to form and develop students’ motivation for more effective mastering a foreign language communicative competence that is so highly demanded in a modern society. However despite this fact it is very difficult to make technical students do English seriously as a result of considering it a non-profile and not important discipline. To solve this problem, it is reasonable to develop methodic basis on a foreign language, enlarge it, and verify approaches and methods of studying a foreign language in the context of technical subjects and specialties of a modern university. This article deals with personal and activity approaches of teaching the English language, project methods as one of the variations of the above mentioned components of a modern academic process.

Keywords: personal approach, activity approach, project method, motivation, academic process, pedagogical interaction, effectiveness, a foreign language communicative competence.
361 kB

Pedagogic interraction modeling in the context of a foreign language in a modern non-linguistic university

O.N. Likhacheva
Annotation

This article covers the gist of the pedagogical interaction while teaching a foreign language to technical students. A range of recommendations is offered to perfect the pedagogical interaction components, such as didactic, instructive and social and pedagogical ones. These components are viewed from the point of the general, business and professional foreign language in connection with all types of speech activity. Certain material for the future model of a high quality teaching a foreign language is prepared in the context of a technical university.

Keywords: pedagogical interaction, didactic, instructive, social and pedagogical components, types of speech activity, modeling, reading, speaking, writing, listening.
416 kB

Role of activity N.I. Verkhoturova (1863-1944) in the development of the artistic life of the Irkutsk province in the late XIX − beginning of XX centuries

V.V. Tkachev
Annotation

The study examines the social and creative activities of N.I. Verkhoturov. The degree of the master’s participation in the development of the artistic life of the Irkutsk province in the late 19th – early 20th centuries is determined. Sources of periodicals are analyzed, which revealed the artist’s activities from different sides, especially in the organization and conduct of city events. An integrated approach is used in the analysis of articles, which helps to determine the value orientations of urban society in art. The importance of the sources of periodicals for the study of the artistic life of urban space in the late 19th – early 20th centuries is determined. The study notes that N.I. Verkhoturov had a great influence on the process of creating a drawing school under the Society for the dissemination of public education and folk entertainment in the Irkutsk province. Historical literature revealing the life and work of N.I. Verkhoturov.

Keywords: history of Siberia, Eastern Siberia, artistic life, urban environment, information space, history of Irkutsk.
642 kB

Features of the legal consolidation of the status of the Ombudsman in the acts of the subjects of the Russian Federation (in the example of the legislation of the Krasnodar region)

T.N. Chunikhina
Annotation

The article is devoted to the analysis of the development of the Institute of the Ombudsman in the subjects of the Russian Federation, the normative development and improvement of the legislative basis of its functioning on the example of the laws of the Krasnodar region. The legal status of the Human Rights Ombudsman is noted in regional law. It is concluded that it is necessary to align the regional acts with federal regulations in order to harmonize the requirements for the status and criteria for the effectiveness of the institution, which will contribute to the creation of a unified state out-of-court system for the protection of human rights and freedoms, led by the Ombudsman for Human Rights in the Russian Federation.

Keywords: human rights, protection of rights and freedoms, Commissioner for human rights, ombudsman, human rights defender, subjects of the federation.
630 kB

Study of staff motivation in an educational organization

I.I. Romanets, O.B. Shilovich, V.E. Bafanova
Annotation

The article investigates the main factors affecting the level of employee motivation on the example of an educational organization, highlights the key priorities of personnel motivation management, and proposes measures to increase the motivation of the organization’s employees.

Keywords: staff motivation, employee incentives, career management, human resources, labor resources.
820 kB

Analysis of the reasons preventing the transition to a single taxation of real estate

V.A. Shishkina, N.I. Khusht, G.T. Akopyan, O.S. Zabroda
Annotation

The transition to a single taxation of real estate is one of the main strategic directions in improving the tax system. But despite the practical experience in the form of an experiment on the introduction of such a tax, which took place from 1996 to 2005 in Veliky Novgorod and Tver, an unambiguous answer to the question of the need to introduce such a tax has not yet been found. Despite the active reforms in the field of cadastral valuation of real estate, the system of state cadastral registration and registration of real estate, the issue of introducing a single tax is constantly postponed indefinitely. The authors of the article suggest, as a result of the influence of what factors, the answer to the question about the “single tax” has not yet been found.

Keywords: single tax, taxation, tax base.
693 kB

Formation of land plots from state and municipal owned land

I.S. Gribkova, S.V. Samarin, D.A. Bespyatchuk
Annotation

Land resources are one of the key in the economy of any state. And Russia is no exception. One of the most important procedures that takes place with land plots is their formation. Land plots in the Russian Federation are formed for many reasons, and according to the Land Code of Russia, land plots can be formed by allotting from lands that are in state and municipal ownership. The article discusses situations on the basis of which this type of formation of a land plot can occur. In addition, it is indicated on the basis of which documents this legal procedure can begin. The article discusses the procedure for the formation of land allotments from state and municipal lands. It also demonstrated the procedure for the preparation of a land survey plan by a cadastral engineer during this legal procedure. By collecting and analyzing information from open sources, the main difficulties that arise in the formation of land plots from state and municipal lands have been investigated. The conclusion contains recommendations that will contribute to improving the quality and reducing the time for this procedure.

Keywords: land plot, cadastral registration, cadastral engineer, formation of land plots, land survey plan, unified state register of real estate.
654 kB

Formation of cadastral valuation works for agricultural land in the Russian Federation

P.S. Malimonenko, B.A. Khakhuk, A.A. Kodgeshau
Annotation

The article presents the evolution of the development of cadastral valuation works in the Russian Federation, starting from the 15th century to the present day: the main stages of the formation of this system are considered in chronological sequence, indicating the features of each period under consideration. The object of the research is agricultural land in the Russian Federation. The legislation governing the land appraisal process was presented; a border was drawn between the cadastral and market assessments of agricultural land; the conclusions about its imperfection are given. The constant reforming and modernization of the legislative and regulatory framework of the research topic is noted. Despite the practical significance and scientific relevance of this problem, in modern conditions there is no effective scientifically grounded mechanism for the development of the agricultural sector based on a scientifically grounded assessment of agricultural land, which necessitates further study of this problem.

Keywords: cadastral valuation, income approach, agricultural land, regulatory and legal framework.
803 kB

Levels of additional education for children

T.L. Shaposhnikova, A.Yu. Yegorova, K.S. Popko
Annotation

The purpose of the study is to identify and characterize the levels of additional education of children. It is known that the social significance of additional education of schoolchildren is steadily increasing; this makes it necessary to understand it scientifically. At present, primary mathematical models of additional education of children have been developed, and the criteria for its success have been justified. At the same time, the levels of additional education of children are not highlighted, although their understanding is very important for assessing the development of the education system. The theoretical significance of the results of this study is that they can be the basis for further scientific understanding of the problem of the effectiveness of additional education for children, the practical significance is that they can be used in monitoring systems (hence, in the education management system). Methodological basis of the study: competence approach (considering additional education of children as a mechanism for the development of their competencies and personal qualities), sociological approach (considering the institution of additional education as a social environment for the development of student’s personality), subjective approach (considering the learner as the Central figure of the educational process), activity-based approach (looks at the work of the student as a mechanism of development of his personality), qualimetric approach (proclaims the need for a multi-criteria assessment of additional education).

Keywords: additional education, children, method, diagnosis, level.
721 kB

The development of reflexive skills and abilities as a criterion for the success of the web quest application

T.L. Shaposhnikova, A.Yu. Egorova, T.N. Shabanova
Annotation

The article proves that the educational web quest can and should be a significant factor in the development of the student’s reflexive skills and abilities; accordingly, the protection of the results of the web quest can and should be a way to diagnose the student’s reflection. It is known that a web quest is a problem-oriented task, which requires the use of information resources on the Internet. It is also known that in the conditions of informatization of education, monitoring, as an information management mechanism, opens up all the possibilities for pedagogical diagnostics. Based on the modern concepts of the educational web quest as an interactive learning technology, and model ideas about students ‘ reflection, the authors justified the method of diagnosing reflective properties and skills based on the analysis of the electronic portfolio and the results of the defense of the report on the implementation of the web quest. The authors of this article argue that the scientific basis of this diagnosis should be, in addition to the concept of an educational web quest and model ideas about reflection, qualimetry (the theory of latent variables) and infometry. Methodological foundations of the research: competence-based, qualimetric, systematic, and probabilistic-statistical approaches. Research methods: analysis of the scientific literature and the best experience of using the web quest in teaching, modeling, methods of the theory of latent variables( qualimetry), methods of mathematical statistics, methods of set theory.

Keywords: reflection, ability, diagnostics, competence approach, educational web quest.
738 kB

Based on the materials of the XVI interuniversity scientific and practical conference "Communication processes: theory and practice", October 22, 2020, Krasnodar

PR-media texts as communication tools creating the image of the Russian Federation (on the example of the Diplomatic service the Ministry of foreign affairs of the Russian Federation)

A. Litvinova, G.N. Nemets
Annotation

The author provides PR-media texts in the activities of the Diplomatic service of the Russian foreign Ministry. It shows their importance in the context of forming the image of the state. He believes that the use of multi-genre PR media texts effectively affects the international information space.

Keywords: image, PR-media texts, activity of the Diplomatic service of the Russian foreign Ministry, image of the Russian Federation.
633 kB

Image PR technologies in the activities of the press service of the Ministry of sports of the Russian Federation

K.P. Ivantsova, G.N. Nemets
Annotation

The author cites image PR technologies in the activities of the press service of the Ministry of sports of the Russian Federation. It shows their importance in the context of the formation of state image strategies. He believes that with proper promotion, the image of the Ministry’s press service can function as a PR product.

Keywords: image, activities of press-services, PR-technologies, branding and PR-technologies.
638 kB

Volunteer activity as an innovative resource

S.A. Mikitas, D.A. Kruzhkov
Annotation

This article examines the process of the formation of volunteer activity as the main social resource of society, as well as the innovations used in the development of volunteer activity and, possibly, the realization of volunteer potential in various spheres of society.

Keywords: volunteering, social work, society.
797 kB

Testing of company advertising via the social network Instagram

E.V. Chekmeneva
Annotation

The article examines the testing of enterprise advertising through the prism of marketing research. Also, a specific advertising offer was tested on the example of an enterprise, with the results of this study.

Keywords: advertising testing, advertising events, social network, instagram, hotel, marketing research.
589 kB

Experience of using remote communication technologies of Olympic education for students of the Kuban State University of Physical Culture, Sports and Tourism

D.A. Kruzhkov, I.V. Makrushina
Annotation

The article considers the main directions of using modern communication technologies to optimize the organization of Olympic education in remote mode in the context of overcoming the consequences of the coronavirus pandemic.

Keywords: Olympic Academy of the South, electronic educational platforms, MOODLE, Microsoft Teams, Indigo.
362 kB

Features of distance learning in the context of a pandemic

N.A. Alexandrova, A.A. Rybachenko
Annotation

The most important role in the life of society and humanity as a whole is played by human values. An individual value system is a system associated with such values that are inherent in society. The actual problem that the article is devoted to is getting an education in the current epidemiological situation. The coronavirus pandemic has become a serious challenge for everyone: for Russia as a whole, large and small cities, authorities, all segments of the population and social life, and also seriously affected communication processes. It was necessary to find and implement new tools and approaches to the learning process. The main purpose of the article is to prove that distance learning is a necessary measure in modern realities. The article shows the main problems of the distance learning format and its differences from the traditional one. The question of the effectiveness of distance learning, which is determined mainly by the use of computer technologies, is raised.

Keywords: distance learning, education, efficiency, technology, communication, thinking.
812 kB

Development trends of the software market and consulting services

V.M. Mikhailova, V.A. Makagon
Annotation

The article examines the development trends of the software and consulting services market. The features of the software and consulting services market, as well as the stages of its analysis are noted. The paper presents the main players of the considered market, as well as trend consulting services. The authors study the problem of using marketing analysis tools when assessing market development.

Keywords: software market, consulting services market, market players, trends, dyna-mics, analysis.
626 kB

Family influence on consumer behavior

E.M. Revina, D.G. Bzhennikova
Annotation

The article examines the role of the family in making a decision about buying a product
or service. The main roles and phases of the family cycle are studied.

Keywords: communication, family, roles, consumer, influence.
613 kB

New trends in evaluating the effectiveness of advertising campaigns in SMM and SMO sector

V.M. Mikhailova, A.A. Ginsburg
Annotation

The article discusses new trends in assessing the effectiveness of an advertising campaign in the SMM and SMO sectors; new options for advertising; new formats for working with content and subscribers. The authors study the problem of classification of new forms of advertising on the Internet. The question is raised of the relevance of the application of existing classifications in the advertising market for new forms of advertising on the Internet. The article is provided with a description of the forms of advertising in the Internet environment and their application in practice.

Keywords: trends, types of sites, advertising; internet, accommodation options; non-standard formats, content, audience.
638 kB

Influence of a personal brand on the company’s image

E.V. Krivosheeva, A.D. Misurina
Annotation

The article discusses one of the most relevant areas today that shapes the perception of the company by its audience – personal brand. The meaning of the concept is defined. A practical example of the influence the personal brand of the company’s employees on the company’s image is presented. A marketing study was conducted that determines the relationship between the influence of a personal brand on the company’s brand. Options for solving problems with the emerging negative image of the organization are given.

Keywords: personal brand, reputation, image, research, influence, negative demand, rebranding.
959 kB

Development of a socially-oriented event aimed at increasing the image and recognition of the company (on the example of the advertising agency “Jam”)

A.V. Petrova, O.A. Kuznetsova
Annotation

The article briefly analyzes the key points and problems in the activities of the Krasnodar advertising agency “Jam”, provides a description of the event and the meaning of its implementation on a specific example. The authors have fully developed the event program, including a well-developed scenario. They also described the marketing side, that is, the advertising campaign before and after the event, and provided an estimated list of costs.

Keywords: event event, charity event, event program, event, advertising agency, image.
575 kB

“Scalpel” market segmentation (on the example of generation “Alpha”)

V.M. Mikhailova, D.A. Seleznev
Annotation

The article discusses the main signs of market segmentation for the “Alfa” generation. Generation Alpha described. Comparison of segmentation criteria in the context of different generations is presented. Examples of segmentation of the “Alpha” generation are given.

Keywords: generation, alpha, principles, criteria, segmentation, assessment, comparison.
637 kB

Methods for assessing the competitiveness of a manufacturing enterprise

S.M. Kuznetsov, D.G. Petrichenko, G.S. Petrichenko
Annotation

The article considers one of the most relevant areas for today is the assessment of competitiveness in the formation of the strategy of a manufacturing enterprise. A generalized algorithm for assessing the competitiveness of a manufacturing enterprise is presented. It is proposed in the article to use the method of hierarchy analysis to choose from a variety of different methods for assessing competitiveness.

Keywords: competitiveness, evaluation, production enterprise, marketing research, competitiveness polygon, expert method, hierarchy analysis method.
595 kB

Applying the “AR” effect in social media

V.M. Mikhailova, D.A. Seleznev
Annotation

Modern technologies are taking an increasingly important place in increasing the interaction with the user audience. At the same time, Russian enterprises, due to their conservatism and against the background of weak investment in innovation, are in no hurry to turn to face progress. The article examines the role of augmented reality as a lever for improving the efficiency of interaction with subscribers, customers, and consumers. Examples of successful application of this technology in various industries and fields of activity are given.

Keywords: additional reality, social networks, interaction, new technologies, consumer behavior, AR masks.
969 kB

To the development of a marketing tool for adaptation of a banking sector enterprise in a changing market situation

E.V. Krivosheeva, D.V. Baranova
Annotation

The article examines the relationship between a bank and its customers. This article presents the analysis of the impact of the changing market situation on the needs of the bank’s customers. The results of the research are summarized. A marketing tool has been proposed to adapt the banking sector to modern market conditions and customer needs.

Keywords: customer focus, loyalty, customer base, target audience, bank marketing, adaptation, coronavirus crisis, marketing tool.
779 kB

The impact of social media advertising on consumer choice

D.G. Bzhennikova, Ya.S. Koptikova
Annotation

The article discusses one of the most relevant areas today, which allows you to attract new customers from different parts of the world – promotion in social networks. Analyzed the options for online promotion. Practical examples are presented. The result of advertising in social networks on consumers is revealed.

Keywords: social network, target, blogger, consumer, social network profile, SMM, impact.
628 kB
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